Consumer psychology is loosely defined as understanding how consumers think, feel, justify, and decide among purchase alternatives. A website can be a powerful tool used to influence that decision.
Could different business types quote prospective customers before understanding their specific needs? I wanted to know how others managed this difficult question.
Let's look at the different components that affect website investment size. There are 4 basic cost types, all of which have many interdependencies.
Sun-Tzu would have gathered incredible amounts of competitive intelligence from the comfort of his corner-stoned office.
A good website is one that constantly exceeds its targets and expectations. If a website has no objectives or expectations, then the interpretation of "good" is opinion.
Can technology and automation ever do business harm? Absolutely. When misused, email auto-responder technology can wreak havoc on your business.
You have 5 seconds to grab her attention and present a compelling case for more talk time or face the wrath of her trigger-happy finger.
Make sure your in-house team or web design vendor works a few of these revenue-generating objectives into the strategic plan. Want that bonus and well-deserved promotion? Be sure to include all seven.
Now let's look at 7 cost-reducing objectives to help further your career with stock options, a company car, and a life-size bronze statue displayed in your conference room.
Last article we looked at reducing customer and lead acquisition costs, website maintenance costs, and prospecting costs. This time we'll address a few more cost-reducing objectives.