Controlling website user behavior is as easy as fishing with the right bait in a crystal-clear pond.
For low budget research, my recommendations were simple. Talk with prospective customers and talk with current customers. If you ask the right questions, they'll provide your research.
Let's take a closer look at analyzing a competitor's Unique Selling Proposition (USP), entry page download time, communicated credibility and how these elements affect the buying decision.
Millions of companies across the globe invested in web technology without a measurement plan. Let's learn from these mistakes.
After announcing a common consumer problem, illustrating resolution with his product, and creating an irresistible offer, this early entrepreneur would measure his success by the total purchases.
This article, we'll look at log file statistic reports and three basic methods for measuring the effectiveness of your copy.
always optimize for conversions prior to heavy traffic building investments. Driving more traffic to a website lacking the ability to convert visitors only results in more missed opportunities.
Which came first, the chicken or the egg? What comes first, drive traffic or optimize for visitor conversions? Both scenarios are a bit of a catch-22.