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For low budget research, my recommendations were simple. Talk with prospective customers and talk with current customers. If you ask the right questions, they'll provide your research.

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Let's take a closer look at analyzing a competitor's Unique Selling Proposition (USP), entry page download time, communicated credibility and how these elements affect the buying decision.

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Millions of companies across the globe invested in web technology without a measurement plan. Let's learn from these mistakes.

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A good website is one that constantly exceeds its targets and expectations. If a website has no objectives or expectations, then the interpretation of "good" is opinion.

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Can technology and automation ever do business harm? Absolutely. When misused, email auto-responder technology can wreak havoc on your business.

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After announcing a common consumer problem, illustrating resolution with his product, and creating an irresistible offer, this early entrepreneur would measure his success by the total purchases.

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You have 5 seconds to grab her attention and present a compelling case for more talk time or face the wrath of her trigger-happy finger.

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This article, we'll look at log file statistic reports and three basic methods for measuring the effectiveness of your copy.

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Make sure your in-house team or web design vendor works a few of these revenue-generating objectives into the strategic plan. Want that bonus and well-deserved promotion? Be sure to include all seven.

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Now let's look at 7 cost-reducing objectives to help further your career with stock options, a company car, and a life-size bronze statue displayed in your conference room.

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