Blog

Last article we looked at reducing customer and lead acquisition costs, website maintenance costs, and prospecting costs. This time we'll address a few more cost-reducing objectives.

Much like a golf swing, every aspect of web design must work together perfectly to be effective and go the distance.

Reading their jargon and acronym overkill reminds me of an old high school prank my friends would play at a fast food restaurant.

The majority of your click-through and acquisition success starts with one component: List quality.

As you extend a hand to greet her, she gives you a once-over, turns around, heads for the door, and quickly walks out.

A person searching for "widget polishing service" is most likely in the market to buy that service. This miracle of marketing technology can be deployed two different ways:

This time we'll break down SEO and look at the best way to approach a project.

This time we'll look at the best places to submit your website, a recommended submission order, and the associated costs.

always optimize for conversions prior to heavy traffic building investments. Driving more traffic to a website lacking the ability to convert visitors only results in more missed opportunities.

Which came first, the chicken or the egg? What comes first, drive traffic or optimize for visitor conversions? Both scenarios are a bit of a catch-22.