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home > website help > website help services > google analytics set up

Google Analytics Set Up

Understand the relationship between visitor behavior and Google Analytics data to pinpoint website problem areas.

In a hurry? Contact us to discuss. 

People navigate the Web by reading and clicking. The general purpose of a commercial website is to control that navigation and guide visitors towards a task that supports a business objective. 

Such tasks include… 

  • Click past the home page
  • Read a product or service description
  • Download a sample
  • Read or print a supporting white paper

  • Complete a survey
  • Fill out the "Contact Us" form (lead capture)
  • Complete an order (online sales)

The list of goes on and on… 

Few companies track these tasks. And of the few that do, most fail to measure the clicks that precede each task. We use Google Analytics to help. 

For example… 

A common website objective is to capture a sales lead through a web form. 

Let’s say the website home page attracts 5,000 entering unique visitors per month and encourages 1,000 of them (20%) to view the “services" page, which in turn encourages 500 (50%) of those visitors to view the “contact us” form. 

web analytics macro conversion rate 

Surprisingly, the website only captures 3 leads that month. This equates to 497 lost sales leads. 

web analytics micro conversion rate 

So where's the biggest problem? 

The home page does a decent job. The service page guides visitors to the contact form. However, the form fails to capture the lead. Proper analysis would show the contact us form is the problem. 

Instead of declaring the entire website ineffective, the problem area is identified and positioned for improvement. 

So how do you pinpoint all your website problem areas? Want to learn where potential customers stop moving toward your objective? Contact us to discuss.

Google Analytics Set Up Approach

Our Google Analytics Set Up Service is tailored to your website objectives, expendable resources, and level of involvement.

For example…

If you want your staff to control the measurement and evaluation process, we will train them to be self-sufficient. If you prefer to outsource, we’ll absorb the management tasks.

Here's a brief summary of our web analytics approach:


1. Work with customer to establish website success criteria
  • Identify business and marketing objectives (online sales, lead capture, etc.)
  • Identify report metrics that support the objectives
  • Discuss goal tracking & conversion rate optimization
2. Set up and configure Google Analytics
  • Install & ensure tracking code integrity
  • Link to other programs (ie. Google AdWords) as needed
  • Set up goals and funnels as defined above
  • Set up additional user accounts
4. Work with customer to establish benchmarks
  • Identify starting points and timelines
  • Compare your statistics to similar websites and/or industry averages
5. Work with customer to apply intelligence
  • Analyze results and identify trends
  • Assess problems in the goal funnels, problems with the wrong type of traffic, bounce rates or low traction into bread winning areas, etc.
  • Make assumptions based on results, calculations, and identified trends
  • Identify areas for website improvement


Once we've set everything up, you'll be looking at your website from a whole new perspective. Sample reports can look like this: 

web analytics report 

Let us help you…

  • Translate your hard-to-interpret traffic reports
  • See website visitor activity in business terms
  • Analyze future reports with speed and accuracy

Soon, you'll be able to…

  • Track the result of every website design change
  • Measure website activity for items you care about most
  • Test the response to different pricing models, special promotions and website copy

And most importantly, you'll be able to…

  • Identify your most profitable marketing channels and keywords
  • Calculate purchase and lead capture conversion rates
  • Track the profitability of your website


Moving forward, you have a couple options…

One: Contact us to talk about your website.

Two: Continue to manage your website without measurement.

Every passing day could be costing you revenue in lost sales or lost sales leads. How long will you wait?


Google Analytics Set Up ROI


Our Google Analytics Set Up Service could pay for itself within weeks -- perhaps even days.

Let’s say on average your website attracts 1,000 unique visitors every month. Let's also assume the average price of your product or service is $100 and that your current website conversion rate is 1%. 

If we can pinpoint and correct problems that improve your overall conversion rate from 1% to say 2%, you would enjoy $1,000 of new profit per month without driving additional website traffic!


1,000 visitors @ 1% conversion rate = $1,000 in sales each month
1,000 visitors @ 2% conversion rate = $2,000 in sales each month
1,000 visitors @ 3% conversion rate = $3,000 in sales each month


What if your conversion rate was higher or you had more website traffic?

Use this handy to tool to calculate your financial return (ROI):


Number of unique monthly visitors  
Desired customer conversion rate     %
Avg. sale price of product or service $
Estimated return per month $


If you’re looking for unparalleled value, this might help prove our Google Analytics Set Up Service is well worth the investment.

It includes…

  • Google Analytics Software Set up: for tracking specific website objectives, conversion rates, and benchmarks

  • Training: via written guidelines (if requested) and walk-through demonstrations on how to manage your account self-sufficiently.

  • Review Meetings: to discuss your reports and answer any questions

  • VIP Customer Bonus: If you get started now, you’ll also receive an automatic 10% discount towards requested web design and development work. This bonus could literally save you thousands of dollars.

Now let’s pretend for a moment that you’re afraid to invest in this Google Analytics Set Up service because you don’t believe it will actually help for your unique situation. Nobody wants to make a bad decision, right?

What if your risk was removed?

Google Analytics Set Up Guarantee

 Our Google Analytics Set Up Service comes with an improved results guarantee. 

Improved Results Guarantee

If you’re not completely satisfied with the quality, direction, proven measurement process, or if after problem areas have been fixed, your website still doesn’t show measurable improvement, you’ll be refunded your full investment. 

What do you have to lose? Absolutely nothing. 

So, how much does this cost? 

Contact us now to learn the investment size. You'll be surprised how affordable our Google Analytics Set Up service really is. 

If you’ve read this far, you’re very close to making the right decision. 

Please finish your due diligence. Here's what you should do… 

Tear through this entire website. It’s loaded with self-help and how-to articles. Take as much time as you need. Browse a few web design samples or visit the Why Choose Us? section. 

If you need more help with your decision, email those that have testified, contact Rick Costello, The Web Site Profit Doctor directly via email or call 1 (630) 788-9969 (8 am - 5 pm CST) and fire-off your toughest question. 

If you need more time to think about it, subscribe to our newsletter and wait for special discounts, limited promotions and new best practice articles. Don’t decide until you’re 100% sure.

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