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home > website help > website help services > competitive intelligence & research

Competitive Intelligence & Research

Analyzing competing strategies is critical. Keep pace with them online or work (and spend) twice as much to survive.

In a hurry? Get a free competitive intelligence sample or contact us to discuss. We’ll help prepare your website to be the best purchase alternative.

With the advent of the Internet, business has never seen competition so fierce. Research proves the second most popular Internet activity (outperformed by using email) is locating information with search engines and directories.

When searched via keyword or key phrase, the search engine or directory will render a list of similar and competing websites.

And so …

A potential customer has several choices. The job of your website is to quickly pull that visitor past the home page, engage her with activities relevant to her search, and guide her towards an activity that supports your business objective.



If your website cannot do this, she will hit the back button and continue down the list.

These "quick exits" also apply to websites found through web portals, phone books, specialty publications, member listings, and other group listings.

So how do you hook a website visitor and stop losing customers to the competition? Contact us for a free consultation.

Not convinced of its value yet?

After years of building, testing and studying successful websites, we've proved the following components most critical to commercial website success:

 Entry Page Download Time  Communicated Credibility
 Search Engine Page Rank  Unique Selling Proposition & Message
 Voice  Value-add Features and Material
 Customer Acquisition Strategies  

Let us help you…

  • Learn how competitors build credibility, loyalty and retention programs
  • Learn how well competitors rank on major search engines
  • Learn how they acquire new customers and capture leads

Soon, you'll be able to…

  • Use this intelligence for your own website and marketing strategies
  • Plan competitive activities to capture market share
  • Develop stronger perceived value and credibility

And most importantly, you'll be able to…

  • Capitalize on their weaknesses
  • Understand your risk areas by evaluating their strengths
  • Protect your business longevity



Moving forward, you have two options…

One: Contact us to further discuss

Two: Review a competitive intelligence sample and think it over

Three: Study competing websites and record all the elements that contribute to commercial website success. Take that information, apply it to your business model, and use it as strategic direction for your website strategic planning.

That's a lot of work, so let us do it for you. What happens if you do nothing?

Let's find out…

How many new customers did your website acquire last month? Subtract that number from the number who visited your website. That's the amount of lost customer acquisition opportunities.

How much does your product or service cost? Multiply that price by the number of lost opportunities.

And you know what…

That's how much money you're losing to the competition each month. Contact us now to capture some of that lost revenue.

If you're looking for unparalleled value, this might help prove our Website Competitive Intelligence & Research service is well worth the investment.

It includes…

  • The Custom Report Deliverable: available in PDF or MS Word

  • Review Meeting: to discuss the findings and answer questions

  • VIP Customer Bonus: If you act now, you'll also receive a 10% discount towards requested development work. This bonus could literally save you thousands of dollars.
Now, let's pretend for a moment that you're afraid to invest in competitive intelligence because you don't believe it will help. Nobody wants to make a bad decision, right?

What if your risk was removed?

If you're not completely satisfied with the quality, direction, and shortcomings compared to your competition identified in the custom report, or if after keeping pace with your competitors, your website doesn't show measurable improvement, you'll be refunded the full investment.

What do you have to lose? Absolutely nothing.

If you've read this far, you're very close to making the right decision. Please finish your due diligence.

Here's what you should do…

Tear through this entire website. It’s loaded with self-help and how-to articles. Take as much time as you need. Browse a few web design samples or visit the Why Choose Us? section.

If you need more help with your decision, email those who have testified, contact Rick Costello, The Web Site Profit Doctor directly via email; or call 1 (630) 788-9969 (8 am - 5 pm CST) and fire-off your toughest question.

If you need more time to think about it, subscribe to our newsletter and wait for special discounts, limited promotions and new best practice articles. Don’t decide until you’re 100% sure.

Keep a competitive intelligence sample on your desk and contact us when you're ready.
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